Benchmarking the Visibility the 50 State Tourism Offices in Google: Implications for Search Engine Marketing for DMOs
نویسندگان
چکیده
Search engines have become an important channel for destination marketing organizations (DMOs) to communicate and promote their products. This study examine the visibility of the websites of the 50 US state tourism offices. Specifically, website visibility is measured by their rankings among other search results in Google based upon a number of most frequently used queries. By comparing website visibility among various tourism businesses and destinations, this study offers important insights into the challenges and search engine marketing strategy for DMOs.
منابع مشابه
Assessing the Visibility of Destination Marketing Organizations in Google: A Case Study of Convention and Visitors Bureau Websites in the United States Running Head Title: Visibility of DMO Websites in Google
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